Convenience Culture

Convenience Culture

1. RAPID URBANISATION

   • More demands on consumers time due to a faster pace of life
     • More efficiency, more utility, advanced technology

2. SMALLER HOUSEHOLDS

   • Change in Product choices, usage patterns and shopping dynamics

3. CROWDED TRANSPORT

   • Less time for cooking
     • On the go meals

4. EVOLVING GENDER ROLES

   • Increased shared role of shopping and dual working couples
     • Demand for convenience

5. GENERATIONAL NEEDS

   • Ageing Population - Easy to open packaging, home delivery
   • Millennials - ready to eat meals
   • Healthy Options

6. UPTAKE OF TECHNOLOGY

   • Easy, Simplicity and Utility