Design thinking

Design thinking

1. Getting started

   • Define a challenge
     • Dreams/things I wish would exist
       • How might we ...
     • Gripes/things that could be better
       • How might we ...
   • Create a project plan
     • Sketch out the end goals (what will I work to produce?)
     • Establish constraints? (what constraints will I need to manage?)
     • Define indicators of Success
       • Other things to keep in mind
       • Measures
     • Write a brief (write it as if you were handing it to someone else to design with)
     • What kind of challenge is this?
       • Curriculum
       • Spaces
       • Processes and tools
       • Systems
     • Make a design plan
       • Day
       • Week
       • Month
     • Project checklist
       • To help me with planning, I will engage ...
     • I want to complete the first iteration of this project by... (time)

2. 1) Discovery

   • Understand the challenge
     • Review the challenge
       • Key thougths, constraints, barriers
     • Share what you know
       • What do you already know about the challenge?
       • I know to know more about
     • Build your team
       • Core team members
         • Goals and roles
       • Extended team members
         • Goals and roles
     • Define yourr audience (who will you design for?)
       • Core audience
       • Extended audience
   • Prepare research
     • Identify sources of inspiration
       • Users, experts, extreme users
     • Identify places of inspiration
       • Inspiraing locations, analogous settings
     • Select research participants
       • User types
         • User description
     • Build a question guide: interview
       • Start specific
         • What are some specific questions you can asdk to open the conversation?
       • Go broad
         • What are some questions that can help you start to understand this person's hope, fears and ambitions?
       • Interviewee name
       • Probe deep
         • What are som ways you might be able to dig deeper in the conversation, to find even more of the perspective this person has?
       • Build a question guide: observation
         • Observation site
         • Things to see
           • What are some things you want to make sure you observe while you are visiting this place?
         • Things to do
           • What are some things you can do to gain inspiration in this place?
   • Prepare for fieldwork
     • Responsibilities
       • Who is in charge of confirming date, time, and location of the reasearch activities?
       • Who is responsible for making sure you have all the necessary equipment?
       • Who will take the lead in interviewing?
       • Who will take the lead for documenting?
     • Check list
   • Gather inspiration (inspiration notes)
     • Name of person interviewed + location visited
     • Observations and quotes
     • Interpretations

3. 2) Interpretation

   • Tell stories
     • Capture your learnings (immediately after interviewing)
       • Who did you meet?
       • What was the most memorable and surprising story?
       • What was interesting about the way he/she interacted with his/her environment?
       • What did this participant care about the most? What motivates him/her?
       • What frustrated him/her?
       • What questions would you like to explore in your next conversation?
     • Share inspiring stories
       • Learning from my partner/team (one item per post-it)
   • Search for meaning
     • Find themes, patterns, connections
     • Make sense of findings
       • What are the larger categories?
       • Unexpected learnings (contradictions, suprising elements)
       • I am excited to explore...
     • Define insights
       • User + Need + Interesting learning = Point Of View
   • Frame opportunities
     • Remember the How Might We-Questions
       • Are they broad enough to speak new ideas?
       • Are they narrow enough to feel manageable?
       • Are they focused on responding to your user-driven insight?
   • Create a visiual reminder/ map

4. 3) Ideation

   • Generate ideas
     • Prepare for brainstorming
       • Who wil you invite?
       • Room set up?
       • Check list
     • Facilitate brainstorming
       • Warm-up questions
       • Focus on which topic?
       • Wich HMW brainstorm qiuestions will you use?
       • Constraints (what if...), how would Nike, Apple,, Walt Disney... do it?
       • One idea per post-it
     • Select promising ideas
       • Cluster the related ideas
       • Pick the 3 favorite ideas
       • Wchich ideas received the most votes?
     • Flesh out the concept of the favorite ideas
       • Ask for feedbackr
   • Refine ideas
     • Do a reality check
       • Value, needs
       • Challenges, barriers
       • New concepts
     • Describe your ideas
       • Concept name
       • Sketch
       • How does it work?
       • What needs or opportunities does the concept address?
       • One-sentence concept description
       • What does it involve, both in buillding and in using it?
       • What do you hope to learn more about through prototyping idea?

5. 4) Experimentation

   • Make prototypes
     • Take photos
       • Bodystorm, roleplay
       • Storyboards, diagrams
   • Get feedback
     • Identify sources for feedback
       • I will test by...
         • How do you need to test your prototype in order to receive the most relevant feedback?
         • Can you let people experience your prototype without further explanation by leaving it in various places?
         • Do you need to walk people through the experience of your prototypes?
         • What will your testing sessions look like?
       • List feedback goals
         • What about your idea do you need to test?
         • What kind of feedback do you need in order to iterate and refine your idea?
         • What is the most important question you want to ask?
         • Are you trying to learn whether people would participate in a new activity you designed?
         • Are you wondering whether people will change behaviors over time because of your concept?
     • Select feedback participants
       • Who do you want to engage in the feedback process?
       • Who will you learn the most from?
     • Build a question guide
       • Specific questions?
       • Questions that can help you start to understand this person's hopes, fears and ambitions
       • Ways to be able to dig deeper in the conversation
       • Interviewee name
     • Facilitate feedback conversations
       • Keep
       • Increase
       • Decrease/Stop
     • Integrate feedback
       • Reflect
       • How might you improve you idea, based on your prototype?
       • Features to iterate
     • Identify what's needed
       • Availabilities
       • Need to buy, Costs
       • Sources
       • People

6. 5) Evolution

   • Track learnings
     • Define success
       • Concept use
         • How has your vision maps/concept been used?
         • Is the prototype being use by the people you intended it for?
         • What do they appreciate about your concept?
       • Impact I am looking for
       • Method for tracking
         • How will you track and measure the succes of your design solution?
         • Will you ask people about the concept?
         • Are you waiting for someone to approach you?
     • Document progress
       • What different behaviors have you noticed since implementing your concept?
       • Have the relationships between people changed?
       • What comments have you received from your students, peers?
       • Assets I need...
   • Engage others
     • Plan next steps
       • What are the actions that need to be taken to build your concept?
       • Who will be responsible for each task of the follow-up?
       • Timeline
     • Pitch your concept
     • Build partnerships
     • Share your story
       • What was the initial dream/gripe that kicked off this challenge?
       • Who was part of the team or contributed to the project?
       • What partners did you integrate?
       • What need did you learn about,
       • What was the most surprising thing you learned while looking for inspiration?
     • Remember your process
       • What was the most absurd brainstorm idea?
       • Share some initial concepts or prototypes. What kind of feedback did you receive?
       • Show us where you have gotten
         • How has your prototype been successful?
       • Build a community