Mapa mental

Design thinking

Edu Ens Inglês

Conteúdo do mapa

Design thinking

Getting started
- Define a challenge
  - Dreams/things I wish would exist
    - How might we ...
  - Gripes/things that could be better
    - How might we ...
- Create a project plan
  - Sketch out the end goals (what will I work to produce?)
  - Establish constraints? (what constraints will I need to manage?)
  - Define indicators of Success
    - Other things to keep in mind
    - Measures
  - Write a brief (write it as if you were handing it to someone else to design with)
  - What kind of challenge is this?
    - Curriculum
    - Spaces
    - Processes and tools
    - Systems
  - Make a design plan
    - Day
    - Week
    - Month
  - Project checklist
    - To help me with planning, I will engage ...
  - I want to complete the first iteration of this project by... (time)
1) Discovery
- Understand the challenge
  - Review the challenge
    - Key thougths, constraints, barriers
  - Share what you know
    - What do you already know about the challenge?
    - I know to know more about
  - Build your team
    - Core team members
      - Goals and roles
    - Extended team members
      - Goals and roles
  - Define yourr audience (who will you design for?)
    - Core audience
    - Extended audience
- Prepare research
  - Identify sources of inspiration
    - Users, experts, extreme users
  - Identify places of inspiration
    - Inspiraing locations, analogous settings
  - Select research participants
    - User types
      - User description
  - Build a question guide: interview
    - Start specific
      - What are some specific questions you can asdk to open the conversation?
    - Go broad
      - What are some questions that can help you start to understand this person's hope, fears and ambitions?
    - Interviewee name
    - Probe deep
      - What are som ways you might be able to dig deeper in the conversation, to find even more of the perspective this person has?
    - Build a question guide: observation
      - Observation site
      - Things to see
        What are some things you want to make sure you observe while you are visiting this place?
      - Things to do
        What are some things you can do to gain inspiration in this place?
- Prepare for fieldwork
  - Responsibilities
    - Who is in charge of confirming date, time, and location of the reasearch activities?
    - Who is responsible for making sure you have all the necessary equipment?
    - Who will take the lead in interviewing?
    - Who will take the lead for documenting?
  - Check list
- Gather inspiration (inspiration notes)
  - Name of person interviewed + location visited
  - Observations and quotes
  - Interpretations
2) Interpretation
- Tell stories
  - Capture your learnings (immediately after interviewing)
    - Who did you meet?
    - What was the most memorable and surprising story?
    - What was interesting about the way he/she interacted with his/her environment?
    - What did this participant care about the most? What motivates him/her?
    - What frustrated him/her?
    - What questions would you like to explore in your next conversation?
  - Share inspiring stories
    - Learning from my partner/team (one item per post-it)
- Search for meaning
  - Find themes, patterns, connections
  - Make sense of findings
    - What are the larger categories?
    - Unexpected learnings (contradictions, suprising elements)
    - I am excited to explore...
  - Define insights
    - User + Need + Interesting learning = Point Of View
- Frame opportunities
  - Remember the How Might We-Questions
    - Are they broad enough to speak new ideas?
    - Are they narrow enough to feel manageable?
    - Are they focused on responding to your user-driven insight?
- Create a visiual reminder/ map
3) Ideation
- Generate ideas
  - Prepare for brainstorming
    - Who wil you invite?
    - Room set up?
    - Check list
  - Facilitate brainstorming
    - Warm-up questions
    - Focus on which topic?
    - Wich HMW brainstorm qiuestions will you use?
    - Constraints (what if...), how would Nike, Apple,, Walt Disney... do it?
    - One idea per post-it
  - Select promising ideas
    - Cluster the related ideas
    - Pick the 3 favorite ideas
    - Wchich ideas received the most votes?
  - Flesh out the concept of the favorite ideas
    - Ask for feedbackr
- Refine ideas
  - Do a reality check
    - Value, needs
    - Challenges, barriers
    - New concepts
  - Describe your ideas
    - Concept name
    - Sketch
    - How does it work?
    - What needs or opportunities does the concept address?
    - One-sentence concept description
    - What does it involve, both in buillding and in using it?
    - What do you hope to learn more about through prototyping idea?
4) Experimentation
- Make prototypes
  - Take photos
    - Bodystorm, roleplay
    - Storyboards, diagrams
- Get feedback
  - Identify sources for feedback
    - I will test by...
      - How do you need to test your prototype in order to receive the most relevant feedback?
      - Can you let people experience your prototype without further explanation by leaving it in various places?
      - Do you need to walk people through the experience of your prototypes?
      - What will your testing sessions look like?
    - List feedback goals
      - What about your idea do you need to test?
      - What kind of feedback do you need in order to iterate and refine your idea?
      - What is the most important question you want to ask?
      - Are you trying to learn whether people would participate in a new activity you designed?
      - Are you wondering whether people will change behaviors over time because of your concept?
  - Select feedback participants
    - Who do you want to engage in the feedback process?
    - Who will you learn the most from?
  - Build a question guide
    - Specific questions?
    - Questions that can help you start to understand this person's hopes, fears and ambitions
    - Ways to be able to dig deeper in the conversation
    - Interviewee name
  - Facilitate feedback conversations
    - Keep
    - Increase
    - Decrease/Stop
  - Integrate feedback
    - Reflect
    - How might you improve you idea, based on your prototype?
    - Features to iterate
  - Identify what's needed
    - Availabilities
    - Need to buy, Costs
    - Sources
    - People
5) Evolution
- Track learnings
  - Define success
    - Concept use
      - How has your vision maps/concept been used?
      - Is the prototype being use by the people you intended it for?
      - What do they appreciate about your concept?
    - Impact I am looking for
    - Method for tracking
      - How will you track and measure the succes of your design solution?
      - Will you ask people about the concept?
      - Are you waiting for someone to approach you?
  - Document progress
    - What different behaviors have you noticed since implementing your concept?
    - Have the relationships between people changed?
    - What comments have you received from your students, peers?
    - Assets I need...
- Engage others
  - Plan next steps
    - What are the actions that need to be taken to build your concept?
    - Who will be responsible for each task of the follow-up?
    - Timeline
  - Pitch your concept
  - Build partnerships
  - Share your story
    - What was the initial dream/gripe that kicked off this challenge?
    - Who was part of the team or contributed to the project?
    - What partners did you integrate?
    - What need did you learn about,
    - What was the most surprising thing you learned while looking for inspiration?
  - Remember your process
    - What was the most absurd brainstorm idea?
    - Share some initial concepts or prototypes. What kind of feedback did you receive?
    - Show us where you have gotten
      - How has your prototype been successful?
    - Build a community

Informações

Descrição: Mapa Mental sobre Design thinking, criado por Edu Ens em 06-11-2019.
Criado por: Edu Ens
Visualizações: 0
Avaliação

Design thinking

Conteúdo do mapa

Informações

Fale Conosco

O que você acha do novo visual?