Reasons for e commerce

Reasons for e commerce

1. Growth of electronic commerce in Colombia

   • At 2012 the audience visiting shopping sites online in Colombia grew 16%. The annual average growth was 807% since 1998. Today 53% of colombians have acces to internet from their houses

2. Promote your products and increase your sales

   • The e-commerce offers the fastest and economical possibility of direct presence in new markets, it can detect opportunities, to increase profits .

3. The real impact to customers: more loyalty

   • "Large retailers have never had the opportunity to understand their customers a truly individualized way. E-commerce will make it possible". Jeff Bezos, founder and CEO of Amazon . Consumers are attracted to online services to save time and have more access to information rather then to save money. but it is really important to take into account the post purchasing attention, because the consumer will pay and not have the product or service inmediatly and this generate anxiety.

4. Measurement: ability to know better their customers

   • Having the possibility to discover what impress their customers and adapt its business and the processes to where the opportunities are. Many have heard that the Internet can measure everything. Obviously this is true and is a plus.

5. Consumer behavior: the power of the recommendations

   • 44% of consumers prefer to post their comments through social networks before publishing in the web.84% of those entering tripadvisor are influenced by comments made by other users. and the "social", ratings and reviews, content have more influence on the purchase decision.