E-commerce strategy

E-commerce strategy

1. 5 Reasons

   • 1) E-commerce growth in Colombia
     • 2 Million transactions/month
     • 807% YoY growth since 1998
     • $69.000 million sales by the end of 2013
     • 10% of consumers expend an average 333usd/month
     • by the end of 2012, 11% of population had broadband connection
     • 18 million people connected expected for 2014
   • 2) Consumers behaviour
     • Just 12,3% of colombian buy online but the rest of them search for info
       • Social content pushes people to buy or to not
       • 84% of people visiting trip advisor are influenced by comments there
       • social media is more important than the official website
   • 3) Promote your products and increase your sales
     • What am I offering to my customers?
       • Excelent discounts
       • Buying from home
       • new product's early release
       • Buy online, pick up offline
       • Buy as a gift
     • To do's
       • Induce people to buy it now
       • Use customers comments
       • Warrant a simple buying process
       • Let people share their's experience
       • Make a reward program
   • 4) Real impact: Fidelity
     • E-commerce will make individual relations with customers
     • Make the customers feel confident after the transaction
     • Before
       • Include Photos, videos or whatever that hepls customer
       • Answer fast
       • Big discounts "only today"
     • After
       • Let customer track his order
       • Once finished, send him a satisfaction survey
   • 5) Measure
     • Everything can be measured in internet
       • Stablish key indicators
       • be constant with the measures
     • Not only the classic indicators, but use those which help to know better the customer

2. Short and long term benefits

   • Reduce costs
   • Increase sales
   • Reduce inventory
   • Accelerate transactions
   • Improve CRM
   • Extend the market