BOOTCAMP BOOTLEG

BOOTCAMP BOOTLEG

1. MODES

   • Empathize
     • Empathy is the foundation of a human-centered design process. To empathize, you observe, engage and immerse. As a human-centered designer you need to understand the people for whom you are designing, you must build empathy for who they are and what is important to them.
   • Define
     • It is critical to the design process because it explicitly expresses the problem you are striving to address through your efforts. Two goals of the define mode are to develop a deep understanding of your users and the design space and, based on that understanding, to come up with an actionable problem statement: your point of view.
   • Ideate
     • Ideate is the mode of your design process in which you aim to generate radical design alternatives, s to explore a wide solution space – both a large quantity of ideas and a diversity among those ideas. You ideate in order to transition from identifying problems into exploring solutions for your users
   • Prototype
     • Prototyping is getting ideas and explorations out of your head and into the physical world. The resolution of your prototype should be commensurate with your progress in your project. Prototypes are most successful when people can experience and interact with them.
   • Test
     • Testing is the chance to get feedback on your solutions, refine solutions to make them better, and continue to learn about your users. It serves to refine your prototypes and solutions, to learn more about your user and to test and refine your POV,

2. METHODS

   • Assume a Beginner’s Mindset
     • Assume a beginner’s mindset in order to put aside yourassumptions may be misconceptions and stereotypes, and can restrict the amount of real empathy you can build, so that you can approach a design challenge with fresh eyes.
   • What? | How? | Why?
     • What? | How? | Why? is a tool that can help you drive to deeper levels of observation, allows you to move from concrete observations of a particular situation to the more abstract emotions and motives that are at play in that situation.
   • User Camera Study
     • A User Camera Study allows us to understand a user’s experience by seeing it through their eyes. It will also allow you to understand environments to which you might not normally have access.
   • Interview Preparation
     • In following up with users is imperative to plan your interviews. You may not get to every question you prepare, but you should come in with a plan for engagement, always allowing spontaneity and conversation to flow.
   • Interview for Empathy
     • By understanding the choices that person makes and the behaviors that person engages in, you can identify their needs, and design to meet those needs.
   • Extreme Users
     • The needs that are uncovered through extreme users are often also needs of a wider population.
   • Analogous Empathy
     • During empathy work, analogies can be a powerful tool for developing insights that aren’t obvious in a direct approach.
   • Story Share-and-Capture
     • It allows team members to come up to speed about what different people saw and heard in the field, in listening and probing for more information, team members can draw out more nuance and meaning. Also in capturing each interesting detail of the fieldwork, you begin the space saturation process.
   • Saturate and Group
     • You space saturate to help you unpack thoughts and experiences into tangible and visual pieces of information.
   • Empathy Map
     • An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights.
   • Journey Map
     • Creating a journey map is an excellent way to systematically think about the steps or milestones of a process. A journey map can be used for your own empathy work, or to communicate your findings to others.
   • Composite Character Profile
     • To bucket interesting observations into one specific, recognizable character, so the team's attention on the salient and relevant characteristics of the user whom they wish to address.
   • Powers of Ten
     • Powers of Ten is a reframing technique that can be used as a synthesis or ideation method. It allows the design team to use an intentional approach to considering the problem at varied magnitudes of framing.
   • 2x2 Matrix
     • A 2x2 matrix is tool to scaffold thinking and conversation about your users and problem space. Also, are a great way to visually communicate a relationship you want to convey.
   • Why-How Laddering
     • Asking ‘why’ yields more abstract statements and asking ‘how’ yields specific statements. why-how laddering to flesh out a number of needs, and find a middle stratum of needs that are both meaningful and actionable.
   • Point-of-View Madlib
     • Use the following madlib to capture and harmonize three elements of a POV: user, need, and insight. [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT]
   • Point-of-View Analogy
     • POV Analogy can be a concise and compelling way to capture how you define your POV. A good analogy will yield a strong directive of how you go about designing the final solution.
   • Point-of-View Want Ad
     • The want ad format tends to accentuate a specific user, and her important character traits.
   • Critical Reading Checklist
     • The Checklist is a tool used to determine whether a team has arrived at a meaningful, unique POV. Use this Checklist to ensure that your team's POV is valid, insightful, actionable, unique, narrow, meaningful, and exciting, that is to say to think through and evaluate the usefulness of the POV.
   • Design Principles
     • Are strategies to solve a design challenge independent of a specific solution. You, as the designer, articulate these principles, translating your findings into design directives.
   • “How Might We” Questions
     • HMW questions are short questions that launch brainstorms. Create a seed that is broad enough that there are a wide range of solutions but narrow enough that the team is provoked to think of specific, unique ideas
   • Stoke
     • Stoke activities help teams loosen up and become mentally and physically active. You should Do an activity that gets your creativity going and increases your team members’ engagement with each other.
   • Brainstorming
     • Brainstorming is a great way to come up with a lot of ideas that you would not be able to generate by just sitting down with a pen and paper
   • Facilitate a Brainstorm
     • A good facilitator sets the stage for the team to be successful doing the braimstorming.
   • Selection
     • when ideating design solutions give some thought to how you select ideas, don’t narrow too fast. Hang on to the ideas about which the group is excited, amused, or intrigued.
   • Bodystorming
     • Bodystorming is a technique of physically experiencing a situation to derive new ideas., an also include physically changing your space during ideation.
   • Impose Constraints
     • Imposing constraints with intention can actually increase your creative potential. Three areas where imposing constraints can be useful are in ideation, in prototyping, and with time.
   • Prototype for Empathy
     • Helps you gain understanding about the design space and people’s mindsets about certain issues.
   • Prototype to Test
     • Is the iterative generation of low-resolution artifacts that probe different aspects of your design solution or design space.
   • Testing with Users
     • You test with users to refine your solution and also to refine your understanding of the people for whom you are designing.
   • Prototype to Decide
     • A prototype can frequently resolve team disagreements and help a team decide which design direction to pursue without having to compromise.
   • Identify a Variable
     • Helps you understand what kind of prototype you are going to create.
   • User-Driven Prototyping
     • The intention with a user-driven prototype is to gain understanding by watching the user create something.
   • Wizard of Oz Prototyping
     • You use a Wizard-of-Oz prototype to fake the functionality that you want to test with users, thus saving you the time and resources of actually creating the functionality before you refine it through testing.
   • Feedback Capture Grid
     • It helps you be systematic about feedback, and more intentional about capturing thoughts in the four different areas.
   • Storytelling
     • Stories are a great way to connect people with ideas, at a human level. A well-told story affects the listeners feelings and intellect simultaneously.
   • Shooting Video
     • Video is a powerful medium for communicating ideas, insights & stories.
   • Video Editing
     • Editing can also be very time consuming so how you work is important in maintaining progress.
   • I Like, I Wish, What If
     • Designers rely on personal communication and, particularly, feedback, during design work, so need to communicate how they are working together as a team.

3. DESIGNER'S MINDSET

   • Show Don’t Tell
     • Communicate your vision in an impactful and meaningful
   • Focus on Human Values
     • Empathy for the people you are designing
   • Craft Clarity
     • Produce a coherent vision out of messy problems
   • Embrace Experimentation
     • Prototyping is an integral part of your innovation process.
   • Be Mindful Of Process
     • Know where you are in the design process
   • Bias Toward Action
     • Bias toward doing and making over thinking and meeting.
   • Radical Collaboration
     • Bring together innovators to Enable breakthrough insights and solutions to emerge from the diversity.