Neuromarketing

Neuromarketing

1. Is a new field of marketing which uses

   • Medical technologies such as:
     • Functional Magnetic Resonance Imaging
       • Study the brain’s responses to marketing stimuli.

2. Applications

   • Advertising effectiveness
     • Shopper decision making
       • Branding
         • Product design and innovation
           • Online experiences

3. Importance

   • Discover fresh viewpoints
     • Uncover emotions
       • Measure fleeting reactions
         • Measure priming effects

4. Principles

   • Appeal to Emotion, Not Logic
     • Reciprocity
       • Framing
         • Flattery
           • Scarcity
             • Social Proof

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