UX and UI

UX and UI

1. User Interface Design

   • The look and feel, the presentation and interactivity of a product.
     • Visually guides the user. It's all about creating an intuitive experience that doesn't require the user to think too much.
     • Transfers the brans's strengths ans visual assets to a product's interface, making sure the design is consistent, coherent, and aesthetically pleasing.
     • Purely digital practice. It considers all visual and interactive elements of an interface - including buttons, icons, spacing, typography, color schemes and responsive desing.
   • Both are crucial to a product and work closely together.

2. User Experience Design

   • Focus on optimization for effective and pleasant use.
     • NOT about visuals, it focuses on the overall feel of the experience.
     • It is the process os developing and improving the quality of the interaction between a user and a company.
     • In theory, a non-digital practice, but used and defined predominantly by digital industries.

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