Mapa mental

Unit 2 Rebranding Places Fieldwork and Research

Mrs V Mitchell Inglés

Contenido del mapa

Urban - we did Margate
- Need?
- Strategies
  - Flagship Development
  - Arts/Culture Rebranding
- Success
- Primary
  - Questionnaires
  - Tax Disc Surveys
  - Clone Town Survey
  - Place check form
  - Fieldsketch
  - Photographs
  - Pedestrian and Traffic Counts
  - RICEPOTS form added to GOAD map
  - EQS/EIA
- Secondary
  - Documentaries
  - Newspaper Articles
  - Blogs/Social Media
  - Zoopla/Upmystreet for house prices
  - Crime statistics via crime-statistics.co.uk
  - Census Data
  - Flikr/Panoramio
  - Google Earth/Streetview
  - Council website
- You will adjust the analysis of each data point based on the question you are answering
Rural - we did Hop Farm
- Need?
- Strategies
  - Farm Diversification
  - Cultural/Festival Events
- Success
- Primary
  - Interview with management
  - Footfall count
  - Landuse mapping
  - Tax disc survey
  - EQS
  - Photographs
  - Questionnaire
- Secondary
  - Hop Farm website
  - Trip advisor
  - Flikr/Panoramio
  - Newspaper Articles
  - Google Earth (historical viewer to track changes)
  - blogs/social media
Don't FORGET: You must use the language of fieldwork - quantitative, qualitative, systematic, random, stratified, opportunistic sampling!