T1

T1

1. Social Media Sits

   • E-Commerce -Facilitates electronic trading online and selling products and services on line
   • E-Business - Electronic means to conduct an organisations internally nd externally
     • Internal - intranets link employees info/resources sharing, reporting, knowledge dissemination
       • External - after sales services, developing new products, collab with business partners, R&D
   • M-Commerce - conducted via mobile telecommunications network, wireless and mobile devices
   • Characteristics
     • New e-business models increasingly use electronic technologies to conduct and transact business
     • Consumers and firms are conducting financial transaction digitally
     • Growing variety and volume of digital services provided via networks
     • Physical goods such as home appliances and automobiles certain embedded computer chips and connectivity capabilities
   • Internet innovations
     • Infrastructure Organisation Commerce Governance Linking Interface

2. Strategies

   • Direction and scope of organization over the long term whic achieves advantage for the organizations through its config of resources within a changing environment to the needs of markets to fulfill stakeholder expectations
   • Deliberate search for a plan of action that will develop a business's competitive advantage and compound it
   • Strong focus on profitibility not just growth. Ability to define a unique value proposition and a willingnessto make tough trade-offs in what not to do
   • Key characteristics of strategy
     • Strategy is concerned with the long term direction of the firm
     • Strategy deals with the overall plan for deploying resources to the firm
     • Strategy is about achieving unique positioning
     • Entails willingness to make trade-offs. Choose between different directions and between different ways of deploying resources
   • Focus of cases on corp level and business unit strategy
     • Corporate-level strategy
       • Corporation
     • Business unit strategy
       • Businesss Unit A / B / C
     • Operational strategy
       • R&D / Production

3. Business Unit Strategy

   • Level where the competitive strategy in a particular market for a particular product and the strategic positioning developed
     • Differentiation - Strategy refers to all ways producers make their products unique and distinguish them from competitors
     • Cost - strategy means that a company primarily competes with low costs
   • Scope - Strategy to compete market world-wide in local regional or national low costs
   • Focus - Strategy to compete within narrow market segment or product segment

4. Corporate-level stragegy

   • Encompasses a collection of business units for each firm
     • Addresses the problem of synergy through a firm wide available common IT infrastructure
       • Enterprise wide strategies - allocating resources between different business units, partnerships and alliances, mergers and acquisitions, the choice of distribution and sales channels
   • Commodity of e-business is basically needed for two reasons
     • Efficiency - Different apps for the same functionality in different lines of business is needlessly costly
       • Effectiveness - Need for cross line of business communication and ahare-ability of data
   • Corp Level: Partners strategies
     • Supply chain and industry vale chain level stragies
       • Competiive strategies
       • Cooperative stratagies
       • Building industry e-infrastructure
     • Partners' stratigies
       • Outsourcing - Use of third party vendor to provide aall or part products and services that could provided internally
       • Virtual Corporation - Organisation compared of several business partners sharing costs and resources for production or utilization of a product or service
       • Alliances in e-commerce - Partners in different locations communicate and collaborative online when ebusiness initiatives are too large and complex for one company to undertake

5. Operational Strategy - Tech evolution stages

   • Irruption
     • Innovative products and services based on new tech appear and start to penetrate the economy
   • Frenzy
     • Entrepreneurs, investors and engineers try to find, by trial-and-error, the best opp's cretaed by the new tech
   • Synergy
     • Expectations of quick and easy profits has passed. Start ups of frenzy stage went out of business.
   • Maturity
     • Exploitation of mature technology in saturated market. Focus on increasing efficiency and reducing costs
   • Crash
     • Boom finishes with technology bubble burst

6. E-business Strategies matter

   • Achieve cost=saving production gains
   • achieve long-term competitiveness
   • survive & grow

7. Competitive advantage

   • Strategic management theories attempt to explainthe sustained superior performance of firms
   • Sustained superior performance arises from sustainable competitive advantage
   • Superior performance takes the form of monopoly rents to protected market positions
   • idiosyncratic firm specific resources

8. E-business strategy framework consists of main steps

   • Strategic analysis
     • SWOT
     • External Analysis
     • Internal analysis
   • Strategy formulation
     • Strategy options
     • Sustainable competitive advantage
     • Exploring new market spaces
     • Creating and capturing value
     • Internal organization
     • Interaction with suppliers
     • Interaction with users / customers
   • Strategy implemation
     • Mobile strategy social media
     • Implementation

9. MIS312

   • T2
     • Economic Environment
       • Global, country and regional conditions for economic development
       • Economic growth rates
       • Investment climate; access to capital
       • Current trends, mergers, acquisitions, industry dynamics
     • Social environemt
       • Population demographics
       • Income distribution
       • Social mobility
       • Attributes of work and leisure
       • Online usage patterns of the internet
     • Technological environment
       • Cloud - A platform as a service, infrastructure from many vendors
       • Mobile platform tools, services apps - Near field communication, allow one-tap data sharing and device pairing as well as mobile payments
       • Web security - protecting online data and resources, mobile resources
       • Social media - levarging business success
       • Growing trends - shopping online and via mobile devices . online retail the proportion of online sales
       • Search engine optimization - to find and be found
       • NBN - network availibility and growth
       • Clicks and big data - knowing what is being collected
       • Macro trends affect stratagies
         • Factors Macro-environment is an essential pre-req for formulation of sound e-business stratgies
         • Country and industry at hand, importance of these factors
         • Business location - operating fully online locating business in different states i.e.e Amazon
         • Providing technology and services to suit a highly mobile population
         • E-business addresses ongoing customer demand for lower-cost-better quality product or service
     • Porter 5 forces influences on an industry
       • Potential entrants - threat of new entrants
       • Buyers - bargaining power of buyser
       • Substitutes - bargaining power of suppliert
       • Suppliers - bargaining power of suppliers
       • Industry competition - rivalry among firms
       • Causes of Rivalry
         • Large competitors
         • High fixed costs
         • Little differentiation between products
         • Low growth rate of industry
         • Excess Capacity
       • Potential new entrants
         • High fixed costs
         • Trust and brand loyalty
         • complex products with steep learning curve
         • Strong intellectual property protection
       • Treat of Subsitutes
         • Producers of sub products to compete with you
         • Disruptive innovation result in shrinking
         • Place a ceiling on prices that firms within industry can charge
       • Power of suppliers and buyers
         • Concentration of buyers is high
         • suppliers are fragmented
         • products become commodities
         • low switching costs, weak network effects
     • Social media/mobile impact on 5 forces
       • Product variety
       • Product availibility
       • Comparison of offers
       • Comparison of prices
       • Price-match negotiations
       • Impact on 5 forces
         • Increased competition on price-match
         • Wider georgraphical areas
         • Access to more suppliers and customers
         • Many products become commodities
         • Increased network effects / new ways to differentiate
         • Issue of disintermediation, re-intermediation, info-mediation
         • Cloud infrastructures and platforms for services
         • Bundling and unbundling of products
         • Changing industry boundaries
     • Market Segmentation
       • Defining the boundaries important for strategizing
         • Stratagies require identifying market segments w/ different customer preferences
           • Internet made possible. Segment markets in a finer way
           • Segment markets - gain understanding of cust preferences
       • Measurable / Substansial / Differentiable / Actionable
         • M - measure the size of a defined segment in order to determine its purchasing power
         • S - segment should be large enough to justify that is addressed separetely
         • D - Segments must be exclusive and react differently to a variety of marketing approaches
         • A - Possible to develop sales and marketing approaches to serve specific segments
       • Georgraphic Demographic Psychographic Behavioural
     • Business model
       • Systematic approach identifying architecture and core elements for specifc/real-life business model
       • Useful analytical tool. Categorise existing business models, analyse the viability/effectiveness model selection for specific businesses
         • Potential and implemented business models suitable for doing business electronically