Online vs Store Shopping

Online vs Store Shopping

1. Online

   • Cons
     • Shipping fees
     • When buying products you're not able to physically examine the product
     • Delivery Time/ Delay
     • If the wrong product was sent or it didn't meet standards, then returning or exchanging can cause a delay in the use of the product
       • Also money spent will take time to be refunded
     • Colors may be off in the showcasing of a product
   • Pros
     • Can pick up at store after buying online or have products delivered to your home
     • More options online for clothing than in store
     • Can try on clothes at home
     • The ability to sign up for emails to be notified of sales
     • Easy to compare prices between different stores
       • Convenient: won't have to drive store to store

2. In Store

   • Cons
     • When shopping for groceries, your senses are more stimulated and can lead you to overspending
     • Limited amounts of products based on store size (clothing)
     • Takes more effort to find and get products
     • Not all products could be in stock in store
   • Pros
     • If willing you can buy used, or slightly damaged products at a discount
     • More predictability: consumers know exactly what they bought in terms of looks and feeling
     • More grocery options
     • The thrill of going out and looking and finding products
     • Ability to ask worker about their products or how it works