DATA MINING

DATA MINING

1. ¿WHAT IS IT?

   • Is the process of posing, querying, and extracting information that is often previously unknown from large quantities of data, using statistical and machine learning techniques.

2. ADVANTAGES

   • Select the relevant documents from a huge amount of data
   • Helps to identify cases of fraud
   • Gives us an important information base on the behavior of the customers
   • Provides businesses opportunities

3. DISADVANTAGES

   • Represents a threat to data privacy
   • Requires a large investment of money
   • Inability to suit all applications

4. SUPPORT PROVIDED TO COMPANIES

   • Makes it possible to estimate how the company will be in the future
   • Allows to know and anticipate the behaviours of the clients
   • Combined internal and external analysis of company information
   • Explore and discover information in the changing history of the companies

5. APPLICATIONS

   • Sales
   • Healthcare
   • Medical
   • Financial
   • E-commerce
   • Marketing
   • Security

6. TASKS

   • Predictive tasks
     • Classifications
   • Descriptive tasks
     • Associations

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