Consumers

Consumers

1. Research what makes people and organizations buy certain products and recognize certain brands.

   • Psychological factors: a person's reaction to advertising campaigns largely depends on their own opinions, attitudes, and life profiles.
   • Personal Factors: Audience demographics, such as age and occupation, play an important role in shaping consumer interests and opinions.
   • Social factors: a person's social group will affect their shopping style.

2. Marketing can be very effective in influencing consumer behavior.

   • Audience Emotions: They make consumers react to them. The more people respond to your marketing campaign, the more they will talk about it.
   • Branding and Messages - Using the association of images and words is a great way to draw attention to your company's brand.
   • Audience memory - Another important way for marketing to influence consumer behavior is to evoke emotions like nostalgia and fear.

3. The influence of society on the understanding of the six universal principles that attempt to influence human behavior. Whether it's a business or a consumer

   • Reciprocity: Human beings often feel the need to return a favor or in a gesture of kindness.
   • Commitment: Once someone commits to something, they are more likely to stick with it.
   • Consensus: if more people do something, others may do it too.
   • Authority: People are more willing to listen to experts than anyone on the street.
   • Taste - People who are similar to the target consumer are more likely to persuade consumers to buy.
   • Scarcity - People often want things they think they can't have. If you don't act quickly, make the product or service seem exclusive or out of stock

4. Trask

   • After using the product, and they see that they do not like it or it does not serve more, throw it away.

5. Useless

   • By passing the time, or for some other reason, people buy useless things, which later ends up being wasted

6. useful

   • Some purchases can be useful, when there is a need and it is not a waste

7. consumerism

   • Accumulate some good or service that is not a first need

8. online buying

   • In the pandemic there have been many cases that there are online purchases, not knowing how to occupy the time, or maybe yes, people are becoming very sedentary after all, they no longer go out but do it through an app

9. easy

   • Easy to create advertising pages to envelop the reader or viewer, improve or buy in their companies

10. buying

    • Necessary or unnecessary purchases

11. recycle

    • Some of the purchased products can be recycled, but others do not fulfill this recycling function, and it becomes a problem for the environment.

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