Consumerism

Consumerism

1. What is consumer behavior?

   • Consumer behavior refers to the analysis of which causes individuals and companies to buy certain products and endorse certain brands.
     • Psychological factors: As a person responds to an advertisement. The campaign depends mainly on their own reactions and perceptions
     • Personal factors: Audience data such as culture, age, profession, and precedents. These play a fairly fundamental role in shaping the interests and opinions of customers.
     • Social factors: The social groups that affect the way you shop. This depends on your income, educational level and social class.

2. How can marketing affect consumer behavior and decisions?

   • There are some behaviors such as:
     • Marketing has several causes of its effectiveness, but one of the main ones is to make the consumer react to them. This means that the more people react to your marketing campaigns, the more they will talk about them.
     • Brand images and messages: Using images and word association is a great way to draw attention to your company's brand.
     • Audience memories: Another way that marketing affects consumer behavior is by evoking emotions like nostalgia and fear.

3. 6 principles of influence

   • Reciprocity - Humans often feel the need to return a favor or reciprocate with kind gestures.
   • Commitment: In business it is essential to cultivate brand loyalty; Once someone is using a product or service, they are more likely to agree to pay for it again.
   • Taste: People with demographic characteristics similar to the product, whether in terms of ethnicity, socioeconomic class, religious inclination or even shared interests, etc., are much more effective in persuading consumers than those who perceive them as very different.
   • Authority: The mindset of the pack is important, a relevant expert speaking about the effectiveness of a brand's product or service is important in converting new consumers.
   • Consensus: When brands can demonstrate popularity or satisfaction to a broad customer base, other consumers are likely to buy too.
   • Scarcity: Making a product or service appear exclusive or as if it is out of stock if you don't act quickly often makes it more attractive to the consumer and increases the likelihood that they will buy it.

4. Trask: habitational name for someone from Thirsk in North Yorkshire, named from an unattested Old Scandinavian word, thresk 'marsh'.

5. Useless: not fulfilling or not expected to achieve the intended purpose or desired outcome.

6. Useful: able to be used for a practical purpose or in several ways.

7. Consumerism: the protection or promotion of the interests of consumers.

8. Online Buying: is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. ... Online stores usually enable shoppers to use "search" features to find specific models, brands or items.

9. Easy: achieved without great effort; presenting few difficulties.

10. Buy: obtain in exchange for payment.

11. Recycle: convert (waste.) into reusable material.. return (material) to a previous stage in a cyclic process.