Basic Principles Marketing

Basic Principles Marketing

1. Consumer behavior

   • Interdisciplinary
     • based on concepts and theories

2. Consumer

   • Satisfies needs and wants
     • Activities to be carried out
       • Activities to be carried out
         • It consumes
           • Use
             • Participate
               • Assist

3. Consumer types

   • Consumer products
     • Durable use
       • User of services
         • Event viewer
           • car driver

4. Satisfying

   • Any consumer product

5. Actors

   • consumer
     • Person who satisfies needs and wants
   • Shopper
     • Person who gets to the satisfier
   • Customer
     • Frequent shopper
   • Decision maker
     • The person who makes the final decisions about the purchase
   • Influencer
     • Person making recommendations

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