The Consumer Behavior

The Consumer Behavior

1. Interaction between

   • Consumers
     • At the time of purchase
   • Producers

2. CONSUMER

   • Behaviour
     • Involves many different actors
       • Influencer
         • Providing recommendations for products without using them
       • User
         • May not be the same person
     • Ongoing process
       • The exchange
         • Two or more organizations or people
           • Give and receive something of value
         • Is an integral part of marketing
   • These can be
     • Organizations
       • One person may make the decisions
     • Groups
   • A person who identifies a need or desire
     • makes purchases
       • Disposes of the product
         • During the three stages in the consumption process

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