Retrieval

Retrieval

1. Encoding specificity Tulving and Osler

   • Studied the role of cues in memory retrieval
     • Presented p's with target words written in capital letters with 0, 1 or 2 weakly associated words in lowercase. P's told to think of links between words
       • Single cue aided recall
         • Concluded specific retrieval cues facilitate recall only if info about them and relation to target word is stored along with target word

2. Transfer appropriate processing Morris

   • Also emphasises overlap between encoding and retrieval
     • Presented p's with words & either phonetic or semantic q's. Next day half of each group given recognition test, other half rhyming
       • Memory performance best when encoding and retrieval processes matched