Persuasive text

Persuasive text

1. What is?

   • Is a form of non-fiction writing that aims to convince the reader of a certain point of view.

2. Uses

   • They are use to persuade the reader to take the side of the writer whatever the topic is about.

3. Where can we find them?

   • Some examples of persuasive text are newspaper columns, advertising campaigns, academic essays, reviews, brochures, campaign flyers, etc.

4. Techniques

   • Rhetorical questions
     • Are ones that don't need an answer, but they get the reader or listener thinking. This technique is commonly used in advertisements
   • Emotive language
     • They stirs your imagination. It helps to paint a picture in your mind. This technique is particularly common in persuasive texts that have a moral message
   • Facts and stadistics
     • Evidence is used to convince the audience that the writer or company advertising to you is trustworthy and reliable also to show the importance of something.
   • Repetition
     • Hearing something over and over again does convince us on a subconscious level, that's why lots of persuasive texts use repetition throughout.
   • Modal verbs and adverbs
     • Modal verbs
       • Modal verbs call the reader to action ('must', 'should' and 'will'). They make the audience sense the urgency in the situation, persuading them to take action as soon as possible
     • Modal adverbs
       • Modal adverbs leave no room for question ('definitely', 'absolutely' and 'certainly').
   • Opinion as fact
     • Writers will state their opinion as if it is fact to convince the reader of their argument. This technique persuades the reader to trust the writer and their opinion on this topic

5. Structure

   • They include a central argument, evidence to support the point and a conclusion.

6. Created by

   • Arantza Alexandra Calleja Ruiz
     • Group 558-B

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