Types of Consumer Behavior

Types of Consumer Behavior

1. Complex Buying Behavior

   • Aware of significant differences among brands
   • Get highly involved in a purchase
   • Buy expensive products
   • Infrequent buyer
   • Risky
   • Highly self-expressive

2. Habitual Buying Behavior

   • Absence of significant brand differences.
   • Reach for the brand
   • Not strong brand loyalty
   • Low involvement with most low-cost products
   • Evaluate their characteristics
   • Weighty decision on brands

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