Types of consumer

Types of consumer

1. Loyal Consumers

   • promoter of the brand
   • personalisation
   • repeated marketing contact
   • loyalty

2. Discount Consumers

   • hunt for discounts
   • same organisations and brands
   • offers and specials

3. Impulsive Consumers

   • purchases capriciously
   • dont need it
   • consumer’s emotions

4. Need-Based Consumers

   • purchase to fulfill a need
   • marketing strategy
   • daily life

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