research process

research process

1. 1.decision making

2. 2. describing decision making situation2s

3. 3. types of business research

   • exploratory research
   • descriptive research
   • casual research
     • casual inference
       • temporal sequence
       • concomitant variation
       • nonspurious association
     • degrees of casuality
       • absolute
       • consitional
       • contributory

4. 4. Characteristic of efferent types of business research

5. 5. Stages in the research process

   • defining the research objectives
     • theory build
       • research concepts & construts
       • research propositions & hypothesis
       • understanding theory
     • formulate a problem
       • importance of starting with a good problem definition
       • problem complexity
       • notes
       • research design methods
         • quantitative
         • qualiative
         • mixed method
       • problem definition process
         • understand the business situation
         • identify key problem(s) from symptoms
         • write managerial descision statement & corresponding research objectives
         • determine unit of analysis
         • determine relvant variables
         • write research questions and/or research hypothesis
   • planning a research design
     • seconday data
       • advantages of secondary data
       • disadvantages of secondary data
       • typical objectives for secon data research designs
       • sources of secondary data
       • singe source data
     • primary research
       • interviews as interactive communication
       • advantages & disadvantages of typical survey methods
     • primary research experiments
       • creating an experiment
       • designing an experiment to minimise experimental error
       • demand characteristics
       • types of experimental research
       • practical experimental design issues
       • issues of experimental validity
     • measurement
       • attitudes of hypothetical constructs
       • types of data collected
       • definitions
       • techniques of measuring attiudes
       • attitude rating scales
       • scale criteria
   • planning a sample
     • questionnaires
       • relevance & accuracy
       • wording questions (Design)
       • what to avoid
     • sample planning
       • probability sampling
       • non-probability sampling
   • collecting the data
     • editing
     • coding
   • analyzing the data
   • formulating the conclusions & preparing the report

6. 6. Research program strategy

   • research project
   • research program