The buyer decision process

The buyer decision process

1. Fast food Restaurant

   • Macdonald
   • KFC
   • Wendy's
   • Burger King

2. Need recognition

   • Information search
     • Evaluation of alternatives
       • Purchase decision
         • Post purchase behavior
           • The consumer evaluates their purchasing decision.
         • The consumer now decides whether to purchase or not.
       • This is a more evaluative stage where the user begins to weigh up the pros and cons of their potential purchase against other options.
     • the consumer begins to search descriptions and reviews of the product or service.
   • the first stage is where a consumer realizes they need a certain product or service.