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How did you attract /address your audience

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How did you attract /address your audience
So I feel advertisement is very important to get a product out into the public. Fortunately for our generation we have the ability to connect with people all over the world via social media.
The main method we would advertise this product to the audience would be by using sites such as Twitter, Facebook and Instagram, as these 3 are the leading companies in the social media industry. as these 3 are the leading companies in the social media industry.
using YouTube would be the most successful method as I know a lot of people who are in the target audience and say how they often use YouTube and Netflix, and see ads. We would be targeting YouTubers who have a large audience, and have a audience of around 14 - 22, this way we can get the trailers out to a segment of our target audience
At a family event I briefly took members of the family away and asked them about this, 87.6% said that they often see adverts on YouTube and do not really skip them.
We would also use the 20th Century Fox's name as this would attract so larger market, but only if we went mass.
Also as a group we decided that we would use the idea of humans destroying the earths natural resources, releasing newer disease we are not immune to. We felt this was a good idea to use as we discussed the issue of global warming not being taken seriously enough.