Session 1 &2

Session 1 &2

1. Marketing

   • Product
     • Tangible
     • intangible
   • Service

2. Consumer behavior activities

   • What
   • Where
   • How
   • When

3. Consumption stage

   • Prepurchase
   • Purchase
   • Postpurchase
   • Extra steps
     • Using
     • Disposing
     • Communicating
     • Acquiring

4. Internal influences on consumer behavior

   • Learning
   • Motivation
   • Information processing
   • Emotions
   • Personality

5. Learning

   • Reinforcement
   • Repetition
   • Miscellaneous
   • Importance

6. Hierarchy of needs

   • Self-actualization
     • Esteem
       • Belongingness
         • Security
           • Physiological

7. Market analysis components

   • Market analysis
   • Market segmentation
   • Marketing strategy
   • Consumer decision process
   • Outcomes

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