Passive and Active Audiences

Passive and Active Audiences

1. I am an active audience member

   • Playing my XBOX
   • Voting on the Xfactor

2. Different types of audiences

   • Group
     • I am at the cinema
   • Individual
     • I am listening to the radio

3. Mass and Niche Audiences

   • As a niche market/audience I read books about Motorbikes
   • As a mass market product I am the Guardian newspaper

4. I am passive in my interactions with media

   • Whilst listening to the radio