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Market Structures
Descripción
A level Business Studies Mapa Mental sobre Market Structures, creado por dhruv bechra el 29/06/2017.
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a level
business
eduqas
longdean
business studies
a level
Mapa Mental por
dhruv bechra
, actualizado hace más de 1 año
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Creado por
dhruv bechra
hace casi 7 años
6
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Resumen del Recurso
Market Structures
Monopoly
Single producer in market - 1 business has 100% of market share (pure monopoly).
Likely to erect barriers - prevent others from entering market.
They are price makers - have significant influence on price.
Any business with over 25% of market share is classed as a monopoly.
Oligopoly
Many businesses but only few dominate market.
Tend to have differentiated products - with strong brand identity.
Brand loyalty encouraged but advertising and promotion.
Prices normally stable - short price wars occur.
Some entry barriers - high start-up costs etc.
Monopolistic Competition
Large number of relatively small businesses.
Few barriers of entry.
Products are similar - different from each other.
Brand identity is relatively weak.
Not price takers - only have limited degree of control over prices.
Perfect Competition
Large number of businesses - no 1 business is big enough to influence other businesses.
They are price takers - due to no market/price leaders.
Goods sold are homogenous - no difference between goods from businesses.
Businesses have equal access to technology.
Consumers have full market information.
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