consumer buyer behavior

consumer buyer behavior

1. cultural factor

   • culture:basic values perceptions wants and behaviors learned by a member of a society
   • subculture:a group of people with shared values in a society
   • social class: divisions in a society whose members share similar characteristics
     • UPPER CLASS: upper upper:the social elite who live on wealth, they give large sums to charity and have luxury lives
       • Lower Upper: have high income and buy expensive luxury stuff
       • MIDDLE CLASS:Upper Middle:Bussines people and corporate managers with a high family status
         • Lower Middle Class:Average income and blue collar workers who works on the best side of town
         • WORKING CLASS:Those who live a working lifestyleaverage income, education or job
           • LOWER CLASS:Upper Lower:poor workers, they strive a higher class, however they lack of education and skills
             • LOWER LOWER:visibly poor, oftenly poor educated and unskilled laborers

2. social

   • FAMILY: is the most important conodumer buyer orgatinzation in society. Mmarketers are interested in roles and influences of the huband, wife and children purchase of different products and services
     • ROLES AND STATUS:activities people are expected to perform acording to the people around them, they usually bnuy products acording to ther role and status. Ex: a manager of a company should buy high couture clothing for representing the company

3. personal

   • PERSONAL FACTORS: a boyers decisions that are influenced by personal characteristics such as the buyer s age economic situation and lifestyle
     • AGE AND LIFE CYCLE STAGE: Life stage changes usually is the result demographics and life changing events like marriage, divorced people and having children
       • OCCUPATION: it affects the person goods and services purchase

4. psicological

   • MOTIVATION:::A need that is sufficientlu pressing to direct the `person to seek satisfaction of the need
   • a person sbuying choices are further influenced by 4 psicological factors