Who has the D?

Who has the D?

1. Bottlenecks

   • Global vs Local
     • Companies wrestle over how much authority local business should have to tailor products for their markets.
     • Whether local markets should or shouldn't have the power to determine pricing and advertising
     • To strike right balance:
       • Recognize its most important sources of value
       • Make sure that decision roles line up
   • Center vs Business Unit
     • Tend to afflict parent companies and their subsidiaries.
     • First rule for making good decisions: Involve the right people at the right level of the orgaization.
   • Function vs function
     • Balancing act between product development & marketing during the desing of a new product.
     • Cross-functional collaboration has become an axiom of business, essential for ariving at the best answer for the company & its customers
     • Many of the moest important cross-functional decisions are the most difficult to make.
   • Inside vs Outside Partners
     • Companies need to be absolutely clear about which decisions can be owned by the external partener & which be made internally
     • Trying to make decisions between separate organizations adss layers of complexity that can scuttle the best strategy.
   • Different functions have diferent incentives and goals, which are often in conflict.

2. Clearing the Bottlenecks

   • The most important step is assigning clear roles and responsibilities
   • The result: better coordination & quicker response times
   • RAPID
     • Recommend
       • Making proposal or offerin alternatives.
     • Agree
       • Need to sign off on recommendations before it can move forwrd
     • Input
       • Provide the relevant facts that are the basis of any good decision
     • Decide
       • Must bring the decision to closure and commit the rganization to act on it.
     • Perform
       • See that the decision is implemented promptly and effectively

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