Merchandise

Merchandise

1. Management

   • Logistics
     • global supply chain
       • import/export
     • W11 RCO 5 Inventory management
       • lead times
       • stock control
       • ordering systems
     • speed to market
     • ethical sourcing
   • Brand
     • W2 RCO4 brand integrity
     • brand awareness
       • Marketing
         • advertising
           • range/fashions pieces/best sellers
         • social media
         • W2 RCO2 Marketing in the emotional economy
           • know customer, get into their minds, connect
         • W10 RCO1 - Fashion marketing and product mix
         • must represent brand image and engage customers
         • promotions
     • W4 RCO3 branding strategy
     • W6 RCO2 successful brand management
     • RCO3 - Desired brand attributes
     • W6 RCO3 - Brand is central to the organisation and its strategy
     • W6 RCO1 - Brand-focused dominant logic
   • RCO2 - Challenges for retailers
     • W9 RCO2 - Competitors in fashion
     • W3 RCO2 - Challenges of Global interdependence
     • need to have right product in right place at right price
     • W3 RCO1 - The Global Economy
   • W1 RCO3 Key factors for success
     • research, analyse
     • right product mix
     • differentiate from competitors
   • Consumers
     • W1 RCO1 The modern consumer
       • better informed, more demanding, higher expectations
     • W8 RCO3 - Customer context
     • central to all decisions
     • buying behaviour
   • W11 RCO2 - Trend analysis
     • consumer, competitors, product
   • evaluate performance
     • post/pre/during season, OTB
   • manage
     • plan, lead, organise, control

2. Marketing

3. Planning

   • W10 RCO5 factors influencing merchandise planning
     • planning cycle
     • past sales
     • what products to sell, size range, prices, how much to order, determining the correct level of inventory, where to sell
   • W8 RCO1 Fashion trend research
   • W4 RCO 2 brand and the right product mix
   • W4 RCO1 - Meeting customer demand with the right merchandise mix
   • W11 RCO1 - Range planning
     • W11 RCO4 - Range proportions
   • breadth vs depth
   • analysis
     • limitations
     • control
     • sales history, customers, trends

4. W10 RCO2 Fashion Buying

   • W4 RCO4 - Assortment planning
   • W10 RCO3 model stock
     • styles, colours, fabrics, price points, and size range
   • monitor sales
   • determine markdowns and promotions
   • resident buying offices
   • know the customer, analyse behavior and identify trends
   • W11 RCO3 balance cohesion and synchronisation of a range
   • W8 RCO1 Fashion trend research
   • W4 RCO5 - Brand merchandise promotion

5. Fashion

   • W9 RCO1 - The mechanisms of fashion
   • W9 RCO4 - Fashion forecasting
   • W8 RCO5 - Individuality and creativity of fashion
   • W7 RCO1 - Fashion and culture
   • W7 RCO2 - The perception of fashion
   • W7 RCO5 - Influences on fashion designers and design process
   • design
     • silhouettes, styles, fabrics, colours