Mapa mental
Multi Attribute Models
Contenido del mapa
Multi Attribute Models
Attributes: Characteristics about the Ao (Object)
Beliefs: Cognitions about the specific Ao
Importance Weights: Priority of attribute to consumer
Attitudes are complex. Helps identify sbefici beliefs, the use of the consumers attitude can predict towards a brand or product.
MODELS
- 1. Fishbein (Original 3)
- 2. Theory of reasoned action
- 3. Theory of planned behaviour
Información
- Descripción
- University bachelor degree MKTG2501 Mapa Mental sobre Multi Attribute Models, creado por Kate Sherry el 11/06/2014.
- Creado por
- Kate Sherry
- Visitas
- 13
- Valoración