5. the main technologies that support online marketing

5. the main technologies that support online marketing

1. Web Transaction Logs

   • Record user activity
     • Provide registration form
     • shopping cart database

2. Track files

   • track as they move from site to site
     • Cookies
     • Flash cookies
     • Beacons (“bugs”)
     • Apps

3. Data mining

   • Analytical techniques to find patterns in data, model behavior of customers
     • Query-driven data mining
     • Model-driven data mining
     • Rule-based data mining

4. Data warehouse

   • collects firm’s transactional and customer data in single location for offline analysis

5. Database

   • store record and sttributes
     • SQL (Structured Query Language)
     • Database management system (DBMS)
     • Relational database