Consumer Buying Behavior

Consumer Buying Behavior

1. It is divided into

   • Cultural
     • Cultural factors exert a broad and deep influence on consumer behavior
     • Divided into:
       • Culture
         • The most basic cuase of a person´s wants and behavior
       • Subculture
         • They include nationalities, religions, racial grroups, and geographic regions
       • Social Class
         • They show distinct product and brand preferences in areas such as clothing, home furnishing, leisure activity, and automobiles
   • Social
     • Its divided into:
       • Groups
         • A person`s behavior is influenced by many small groups
       • Family
         • Family members can strongly influence buyer behavior
       • Roles and Status
         • Each role carries a status
   • Personal Factor
     • Divided into
       • Age and Life-Cycle stage
         • People cahnge the goods and services they buy over their lifetimes
       • Occupation
         • A person`s occupation affects the goods and services bought
       • Economic situation
         • A person`s economic situation will affect product choice
       • Lifestyle
         • A person`s pattern of living as expected in his or her activities, interests, and opinions
       • Personality
         • Refers to thhe unique psycological characteristics that lead to relatively consistent and lasting responses to one`s own environment
   • Psycological
     • Motive
       • A need is sufficiently pressing to direct the person to seek satisfaction of the need
     • Perception
       • The process by which people select, organize, and interpret information to form a meaninful picture of the world
     • Learning
       • Changes in an individual`s behavior arising from experience
     • Belief
       • A descriptive thouht that a person holds about something

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