Factors Influencing Consumer Purchasing

Factors Influencing Consumer Purchasing

1. Price: As price increases, the demand decreases.

2. Marketing: a more vibrant advertisement is going to appeal more to an audience.

3. Availability & cost of finance: a product that is more flexible with its prices, is going to appeal to a wider audience that are earning all different wages.

4. Consumer preference: these can be influenced by age, gender & individual preference.

5. Fashion Trends: this can be risky for businesses.

6. Convenience: Availability of the product increases, then demand also increases.

7. Health, ethical & environmental: this can be linked to consumer preference.