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Business Analytics

1. FORECASTING

   • Qualitative
     • Market research
     • Focus groups
     • Delphi Method
     • Surveys
     • In-house judgements
     • User Groups
   • Quantitaive
     • Surveys
     • Sales data
     • Impact on Sales
     • onometric models
   • Strengths and Limitations
     • What we do best
     • How far can we go

2. DATA

   • ANALYSIS
     • Trends
       • Variance
       • Growth rates
       • Averages
       • Time series
       • Nominal
     • Correlation
       • Variables
       • Cause and effect
   • Presentation
     • Graphs
     • Charts
     • Tables
     • Communication
       • Verbal
       • Written