Prototyping: Learning Through Doing

Prototyping: Learning Through Doing

1. “Prototyping seeks out, develops and tests novel solutions to problems.”

2. What is Prototyping?

   • “Fail earlier and often, to succeed sooner"
   • generate new and better ideas
   • help us move from abstract to concrete
   • a way to help us understand and improve an idea before implementation
   • a way of engaging a wide range of stakeholders to generate and validate ideas
   • a method useful throughout the whole design process
   • a method that can be applied to design challenges at different scales, from the small and technical to the large and complex
   • a method that enables us to “fail earlier and often, to succeed sooner
   • Prototyping helps us to:
     • unlock creativity
     • manage risk
     • generate new ideas
   • What can we prototype?
     • • relationships
       • Role-playing internet volunteer support role.
     • • journeys and pathways
       • Storyboarding a new car hire service.
     • • communications
       • Desktop prototyping with mothers to explore a new in-school healthy weight learning zone
     • • objects and environments
       • Testing the most motivating way to present information online – through paper exercises.
     • Defining your prototype
       • Tips to help you define it
         • articulate the experience, consider storyboarding
         • consider integrating your design principles, or unique organisational values into the experience
         • think through various dimensions of the service: user journeys, use cases, roles, touchpoints, support functions
         • generate multiple options, don’t just go with the first thing that comes to mind
         • consolidate your thinking around a small number of options or questions that you want to investigate through prototyping
       • Prototype planning
         • Prototype Tools
           • Paper prototyping
             • It’s a great way of gaining insight and trying out key elements of your ideas and best of all it’s quick and cheap. Physically prototyping activities like this can be an opportunity to involve other groups including users who can give you fresh insight
           • Desktop prototyping
             • Desktop prototyping enables you to create an overview of the processes or physical spaces you wish to explore and helps to bring to light new opportunities and areas in which more detailed work is needed to create more robust ideas
           • Personas
             • Personas help us to segment our users and staff and ensure that our prototypes are being examined and tested from different perspectives. This helps us to ensure that we keep a human-centred approach to the design process.
           • Storyboarding
             • Storyboarding is a process that helps us to map out the different ways we wish our idea or service to respond to different scenarios or situations.
           • Roleplay and freeze frame
             • Roleplay is a great way to explore specific relationships or interactions that are important to your service or idea. It’s a challenging thing to do for some people, so you may wish to enlist the help of an actor to support your team and build people’s confidence.
             • This is a very useful method to use during roleplaying. Simply call out ‘freeze frame’ at key moments in a roleplay (or experience prototype) and ask each person involved or observing to describe what they currently see, feel and think.
           • Touchpoint prototyping
             • Touchpoints are the experiential interfaces between users and a service or a brand
             • Prototyping touchpoints can bring an idea to life and generate energy and excitement in a way that goes beyond just talking about it.
           • Experience prototyping
             • Experience prototyping involves modelling as close to a real version of your idea or service as possible, and then enabling people to go through an experience of that service or idea.
     • Design Thinking: Rapid Prototyping
   • What it is not?
     • piloting
     • time intensive
     • the same every time

3. (AITSL,2014)

4. To sum It Up!

Imágenes y archivos del mapa

• William Owen - Founding Partner and Strategy Director at Made by Many (Enclavar)
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• Design Thinking 2 Rapid Prototypes HD (Enclavar)