E-commerce

E-commerce

1. CONSUMER IN THE DIGITAL ERA

   • rapid delivery times
     • that offer you anything at anytime and anywhere are changing consumer habits
       • Trends are no longer shaped by brands alone, but also by customer needs

2. and will continue to change, the way we shop

   • global online sales were up more than 20%
     • electronic commerce platforms
       • amazon
       • aliexpress
       • olx
       • mercado libre
       • dafiti

3. It consists of the purchase and sale of products or services through electronic means, such as social networks and other web pages.

   • consumers already buy online daily, and 65% do so using their mobile.
     • WAYS TO WIN OVER THE CONSUMER
       • emotion
       • price
       • payment
       • exclusivity
       • convenience