Social Media IS

Social Media IS

1. Support engagement and content

   • Recruitment
   • Crowdsourcing
   • Peer to peer sales/support
   • Problemsolving
   • Social CRM

2. Social capital

   • Who you know
   • Relationships
   • Strength
   • Resources
   • Value
     • Information
     • Influence
     • Social credentials
     • Personal Reinforcement

3. Providers

   • FB/X/Youtube/TikTok
   • Advertising
   • Freemium
   • We are the product

4. ESN

   • Enterprise 2.0
     • SLATES
   • Employee communication
     • Yammer Viva Engage

5. SMIS Security

   • Social Media Policy
   • Inappropriate content
   • unfavorable reviews

6. Social Media Plan

   • Goals
   • Success metrics
   • Target audience
   • Value
   • Personal connections
   • Analyze data