08 - Memory

08 - Memory

1. 01 - Introduction

   • The capacity for storing and retrieving information
   • Not simply recorded and neatly stored
   • Boundless capasity, but not accurate representation of reality

2. 02 - Memory Processes

   • 1. Encoding
     • Processing information into memory
     • Attention
     • Encoding verbal information
       • Structural Encoding
       • Phonemic Encoding
       • Semantic Encoding
         • Deeper level of processing
         • Better memory
   • 2. Storage
     • Richard Atkinson and Richard Shiffrin
     • 1) Sensory Memory
       • Visual: Iconic Memory
       • Auditory: Echoic Memory
     • 2) Short-Term Memory
       • 20 sec
       • 7 +/- 2
         • Chunking
       • Working Memory
     • 3) Long-term memory
       • Organization of memory
   • 3. Retrival
     • Retrieval Cues
       • Associations
       • Context
       • Mood
     • Lost memories?

3. 03 - Types of Memory

   • Implicit vs. explicit memory
     • Unconscious / conscious
   • Declarative vs. procedural memory
     • Factual / Doing something
   • Semantic vs. episodic memory
     • General facts / personal facts

4. 04 - Forgetting

   • Hermann Ebbinghaus

5. 05 - Enhancing Memory

6. 06 - The Biology of Memory

   • Hippocampus
   • Psychologists think that memory relates to changes in neurotransmitter release from neurons, fluctuations in hormone levels, and protein synthesis in the brain.
   • Long-term potentiation is a lasting change at synapses that occurs when long-term memories form. Synapses become more responsive as a result. Researchers believe long-term potentiation is the basic process behind memory and learning.
   • Brain area in prosessing might determine

7. 07 - Distortions of Memory