Required Readings

Required Readings

1. Week 2

   • Gauntlett, '10 things wrong with the media effects model'
   • PROBLEM 4: the effects model inadequately defines its own objects of study (actions such as verbal aggressive are recorded as acts of violence, along with real murder, making data murky)
     • PROBLEM 3: involves hegemony, and the assumptions within the effects model being characterised by conservative ideology.
       • PROBLEM 2: says the effects model treats children as inadequate.
         • PROBLEM 1: Speaks of the effects model needing to look into people's backgrounds - after a crime has been committed they look at the person committing it, looking into their identity and background.they therefore don't assume the media can be responsible for crimes and violent behaviour
     • PROBLEM 5: the model is based on artificial studies.
       • PROBLEM 6: the effects model is based on studies with misapplied methodology
         • PROBLEM 7: the effects model is selective in its criticisms of media depictions of violence
           • PROBLEM 8: the effects model assumes superiority to the masses
             • PROBLEM 9: the effects model makes no attempt to understand meanings of the media
               • PROBLEM 10: the effects model is not grounded in theory
   • Says that there are TEN PROBLEMS with the effects model

2. Week 3

   • Interpreting television; the nationwide audience