Mapa mental
IKEA & Brand attachment
Contenido del mapa
IKEA & Brand attachment
Personal connection
- Possessing IKEA products
- IKEA design reflecting personality
- IKEA being part of the memory
- Cultural Role
Experience
- Buying experience
- Food experience
- Fun experience
Importance
- Moving
- Cheap & good-looking furniture
- No other options
- Furniture fits together
Family/Friends
- No influence
Emtional attachment
- Excitment
- Admiration for creative ideas
- Feeling the need to go to IKEA
Información
- Descripción
- Mapa Mental sobre IKEA & Brand attachment, creado por Lisa Linden el 02/12/2014.
- Creado por
- Lisa Linden
- Visitas
- 6
- Valoración