Introduction to consumer Behaviour 1

Introduction to consumer Behaviour 1

1. Search

   • inform
     • costs
     • Efficiency

2. consumer behavior

   • Identify the problem
   • Information search
   • Information search
   • Evaluation of options
   • Factors involved int he purchase

3. Process

   • interaction
   • continuous
   • exchange
   • purchase influence

4. parties involved

   • Buyer
   • username
   • influencer
   • consumer

5. consumers

   • organizations or groups

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