HOW CAN I MAKE DECISIONS INDIVIDUALLY?

HOW CAN I MAKE DECISIONS INDIVIDUALLY?

1. MAXIMIZER MODEL: RATIONALLY

   • PROBLEM IS CLEAR AND DIRECT
   • ONLY ON-WELL DEFINED GOAL
   • KNOW ALL ALTERNATIVES AND CONSEQUENCES
   • CRITERIA AND ALTERNATIVES CAN BE MEASURED AND CLEARLY PRIORITIZED
   • NOT EMOTIONAL CONFLICT BETWEEN ALTERNATIVES
   • PREFERENCES ARE CONSTANT AND STABLE
   • SELECTION MAXIMIZES THE RESULTS

2. SATISFIER MODEL: LIMITED RATIONALLY

   • PEOPLE WHO MAKE DECISIONS REDUCES PROBLEMS TO BUILD SIMPLIFIED MODELS WHERE ESSENTIAL CHARACTERISTICS ARE SUMMARIZED WITHOUT FULL COMPLEXITY
   • LIMITED LIST OF ALTERNATIVES
   • ANALYZE ALTERNATIVES 1 BY 1, THE PROCESS STOPS WHEN WE FIND A "GOOD ENOUGH" ALTERNATIVE
   • ORDER OF ANALYZING IS CAPITAL

3. IMPLICIT FAVOURITE MODEL: IMPLICIT FAVOURITE

   • PREFERRED ALTERNATIVE IS IMPLICITLY SELECTED IN THE FIRSTS PHASES
   • DECIRDERS TRY NO TO GO IN THE DIFFICULT STEO IF IDENTIFYING AN "IMPLICIT" FAVOURITE WERE POSSIBLE
   • SINCE THERE IS AN IMPLICIT FAVOURITE, THE REST IS A CONFIRMATION ACT TO GUARANTEE THE CORRECTION OF THE SELECTION

4. INTUITIVE MODEL: INTUITION

   • UNCONSCIOUS PROCESS THAT IS CREATED FROM OUR PREVIOUS EXPERIENCES
   • NOT INDEPENDENT FROM RATIONAL MODEL, BOTH ARE COMPLEMENTARY
   • FACULTY TO INMEDIATLY UNDERSTAND THINGS WITHOUT REASONING
   • WHEN SHOULD IT BE USED?
     • HIGH UNCERTAINTY LEVEL
     • FEW PRECEDENTS OF THE DECISION
     • NOT PREDICTABLE VARIABLES
     • LIMITED DATA
     • TIME LIMITATION