Consumer purchasing process

Consumer purchasing process

1. Where the consumer understands their need for to buy an object or to take advantage of a service.

   • Step 1: Identification of the problem

2. Step 2: Search for information

   • After the first step, you should look for information about the product or service.

3. Step 3: Evaluation alternatives

   • This phase is strictly personal and depends of the person's personality

4. Step 4: Decision

   • when the consumer after considering the alternatives and evaluate proceeds with the purchase of the product.

5. Step 5: Post-purchase verification and evaluation

   • where the consumer, after having tried the product/service evaluates if it is in line with your real needs.

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