Purchase Process

Purchase Process

1. Need recognition

   • the consumer needs to make a desicion, either he/she only wants the product or needs it.

2. Information Search

   • Personal internal search
     • personal experiences with the product, brand or service
   • External Search
     • television, radio, internet or family and friends

3. Evaluation of Alternatives

   • Evaluate
     • consumer evaluates all their product and brand options
   • Compare
     • consumer then compares prices, quality, guarantees and other aspects between the different alternatives
   • Rank
     • consumer makes a rank with all the alternatives and picks the one that has the more benefits to him/her

4. Purchase

   • in this step the consumer finally decides to purchase the product and now has to decide from what store, payment method or delivery

5. Post-purchase evaluation

   • the last and most important step in the purchase process, this determines if the consumer becomes loyal to the brand depending on the satisfaction he got with the product

Imágenes y archivos del mapa