Mapa mental

Analyze

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Contenido del mapa

Analyze

Internal
- Distinctive Competencies
  - Companies Strengths
- Resources
- Capabilities
- Competitive Advantage
  - Value customers place on the company´s products
  - Price that a company charges for its products
  - Costs of creating those products
  - Four blocks
    - Superior Efficiency
    - Quality
    - Innovation
    - Customer Responsiveness
- Business model
  - Differentiaite its products
  - Lower cost structure
- Value Chain
  - Primary Activities
    - Research and Development
    - Production
    - Marketing and sales
    - Customer service
  - Support Activities
    - Logistics
    - Human Resources
    - Information systems
    - Company Infrastructure
- Profitability
  - ROIC
  - Capital Turnover
  - Return on sales
  - Cost of Good Sold
  - Sales and General Expenses
External
- Industry´s competitive analysis based on Porter´s Five Forces Model
  - Risk of entry by potential competitors
  - Bargaining power of buyers
  - Threat of substitutes
  - Bargaining power of suppliers
  - Intensity of rivalry among established firms
    - Rivalry is a function of four factors
      - Industry Competitive Structure
      - Demand conditions
      - Heigh of exit barriers in the industry
      - Cost Conditions
  - Allows managers to think strategically within the industries groups
    - Types of industries
      - Embryonic Industreis
      - Growth Industries
      - Industry Shakeout
      - Mature Industries
      - Declining Industries
- Macroeconomic Factors
  - Global Forces
  - Technologichal Forces
  - Social forces
  - Political and Legal forces