Internal Factors

Internal Factors

1. Lifestyle

   • It refers to the place where they live, their socioeconomic status and their specific requirements.

2. Culture

   • The moral and social norms that define their behavior within the community in which they operate are considered.

3. Motivation

   • It is influenced by your biological, physiological and social needs.

4. Age

   • Adapt the commercial strategy according to the stage in which the consumer is, since they can change from year to year.

5. Personality

   • It must be taken into account from the place where the customer is to the time or day in which they usually make their purchases.

6. Perception

   • It is the opinion that a consumer has about a product or service and that is induced by the way it has been treated by the brand of their choice

7. Attitudes

   • They are learned as we select factors from reality that conform to our previous opinions.

8. Learning

   • Are used in advertising very often

9. Memory

   • Its mechanisms, limitations and the factors that influence it are essential to know how much data we can offer the consumer and how to get them to remember the product

10. The expectations

    • They are capital in post-purchase dissonance and satisfaction.