ATTITUDES

ATTITUDES

1. Consumerattitudes

   • Beliefs about
     • Feelings about
       • Intentions
         • some object
           • the context of marketing

2. Components

   • Interdependent
     • Beliefs
       • Affect
         • Behavioral Intentions
   • Represent forces

3. Beliefs

   • Positive toward an object
   • Negatives
   • neutral
   • Not be accurate
   • Contradictory

4. The Multiattribute Model

   • attempt to summarize
     • Overall attitudes

5. Affect

   • Consumers certain feelings

6. Behavioral Intention

   • sometimes a logical consequence of beliefs

7. Attitude-behavior Consistency

   • Ability
   • Competing demands for resources
   • Social Influence
   • Measurement problems

8. Attitude Change Strategies

   • Changing affect
   • Changing behavior
   • Changing beliefs
     • Currently
     • Importance
     • Add
     • Change ideal