Mapa mental
Audience
Contenido del mapa
Audience
Age
- 18-25
Gender
- Male dominated, because audiences for rock bands are typically male dominated
Life Stage
- Uni Students, living in the city. Early career
beliefs and Attitudes
- Possibly anti-establishment. Rebellion.
Other musical interestes
- Other rock bands, some indie rock/grunge. Other bands: Royal Blood/Queens of the Stone Age/Foo Fighters
What brands/products might they use
- Buying clothes on vintage markets/sites. Wear clothes like leather/denim jackets. Black jeans, smart shoes, flannel shirts.
Hobbies/Interests
- Going out to parties/festivals, having a good time. reading music magazines. Active social media users
Why does this music appeal to them
- The high energy reflects their vibrant life in the city. Drenge songs with the theme of freedom, running wild - releasing their inner teenage angst.