The buyer decision process

The buyer decision process

1. Need recognition

   • Information search
     • Evaluation of alternatives
       • Purchase decision
         • Post purchase behaviour

2. Need recognition

   • Information search
     • Evalutaion of alternatives
       • Purchase decision
         • Post purchase behaviour
           • compare with their previous expectations
           • brand loyalty
           • review on website or social media
         • negative feedback from other customers
         • a need astronomer
         • unforeseen situations
       • other fast food brands
       • price
       • different products
       • customers brand preference
     • advertisement on social media
     • physical stores on the street
     • word of mouth obtaining information from other people
   • enjoy the tasty food and beverage
   • sanitation and safe
   • hunger or thirst
   • meet their want to eat the fast food

3. Burger King