What is Data Analytics?

What is Data Analytics?

1. What is data?

   • Definition of data?
     • Data is an individual unit that contains raw materials which do not carry any specific meaning. Information is a group of data that collectively carries a logical meaning
     • Differents ways to category data
       • Nominal
         • Examples!
       • Ordinal Data
         • Examples!
   • What is information?
     • Information is data that has been processed in such a way as to be meaningful to the person who receives it. it is any thing that is communicated.
     • Examples!

2. How to turn data it into information?

   • Data transformation is the process of converting data from one format to another, typically from the format of a source system into the required format of a destination system. Data transformation is a component of most data integration and data management tasks, such as data wrangling and data warehousing. https://www.precisely.com/blog/big-data/data-transformation-process-four-steps
   • Step 1: Data interpretation
   • Step 2: Pre-translation data quality check
   • Step 3: Data translation
   • Step 4: Post-translation data quality check

3. Tools used for Analysis!

   • Data tools
     • R
     • SQL
     • Microsoft Excel
     • Google Sheets
   • visualization tools
     • Microsoft Power BI
     • Tableau

4. What do we use the results for?

   • https://www.stitchdata.com/resources/benefits-of-data-analytics/
   • 1. Personalize the customer experience
   • 2. Inform business decision-making
   • 3. Streamline operations
   • 4. Mitigate risk and handle setbacks
   • 5. Enhance security